Photo by Priscilla Du Preez on Unsplash

The Facebook pixel is a piece of code you install on your website to help you track the actions a user takes on your website. When someone views a page on your website, clicks on your call schedule, or adds something to cart, the pixel will record the action.

Why should you care?

The pixel is useful to:

1. Show your ads to the right people

With the data from the pixel you can target people who visited a particular page of your website, or performed a specific action.

You could set up an ad to target people who added a product to cart, but never completed the…


How to get serious about play and find more joy in your life.

Photo by Adam Whitlock on Unsplash

Why is finding time for fun so difficult?

We’ve all got to do lists a mile long, and between trying to eat healthy, go to the gym, call our parents, be a good friend, climb that career ladder and BE PRODUCTIVE, it’s easy to forget about the things we enjoy.

When we’re exhausted it’s just easier to sit down, re-watch How I Met Your Mother for the 8th time, and try not to question whether we’re even enjoying it.

But having fun should be the top of our list, purely because it makes our experience of being alive better. We…


I’m ready to do the work! So why can’t I get started? My 5-step formula for beating procrastination.

Photo by Magnet.me on Unsplash

I’ve been interested in starting a business for a loooooong time. I’ve spent hours listening to business podcasts, researching online marketing and trawling Pinterest for inspiration.

I’d absorb information and feel so excited. But when I sat down and tried to create something I’d feel apathetic. Why should I waste my time doing this? Will anybody even be interested? Then I’d forget about it and lose myself in Netflix.

I saw so many posts and podcasts telling me I needed to TAKE ACTION. I knew I was spending too much time “learning”and not enough “producing”’. But what I didn’t understand…


A beginners guide to targeting cold traffic

Photo by Blake Wisz on Unsplash

You already know that social media advertising is a powerful way to connect with your audience and make sales. You’re interested in expanding your audience, but where do you start?

Whenever you look for expert advice online, they say ‘Well, it depends. You’ll need to split test.’ And you’re like split test what? I have no idea what I’m doing!

This blog post aims to shine a bit of light by telling you who you should target in your first ad. It isn’t the perfect way, there is no one cookie cutter solution…


Photo by Joshua Hoehne on Unsplash

If you own a business, you want to make sales. And if you want to make sales, beyond word of mouth referrals, you need to advertise.

When you’ve got a limited advertising budget you want to make sure you get the best return on your investment. Facebook ads are one of the best ways you can utilise advertising to grow your business.

Why?

1. Your customers are on Facebook.

Facebook has 1.84 billion daily users. And The average US adult spends 38 minutes per day on Facebook. Whoever you are trying to reach, they are on Facebook. And they are on it daily. …


How to find compassion and empathy when you don’t think you can.

Photo by Taisiia Stupak on Unsplash

I learned recently about a form of self-care that has absolutely changed my life. I believe it’s the most critical thing we can do to practice self love.

It’s going to make some of you mad.

Because I believe that the best way you can love yourself is to learn how to forgive other people.

Stop rolling your eyes.

I know it’s a challenging thought. And that’s because the way we think about forgiveness so flawed.

So let’s start by asking, what is forgiveness? Or more importantly, what isn’t forgiveness?

  • Forgiveness is not thinking someone’s behaviour was acceptable.
  • Forgiveness is…


Photo by HalGatewood.com on Unsplash

A simple guide to quickly improve your designs

Design and development are sometimes thought of as two very opposite disciplines — one is creative and one is logical. Developers can get stuck in this trap, avoiding design because they ‘aren’t creative’ and getting paralysed when they inevitably have to make a minor design decision.

I wrote this blog to help demystify design for developers, so they can understand designers’ craft and motivations. I also wanted to show that logic and patterns that are just as fundamental to good design as creativity. There are systemic approaches we can take to improve our design work.

To give a concrete example…


Upgrade your Wordpress forms to collect verified addresses from New Zealand and Australia

This tutorial will show you how to collect verified addresses for BOTH New Zealand and Australia. If you are interested in enabling the widget for just one country see this post.

If you are reading this we will assume you have a Wordpress site and you want to collect addresses. The easiest setup option is to add AddressFinder to the free plugin — Contact Form 7.

Contact Form 7 is a customisable contact form creator which helps you collect data from your users. AddressFinder is an address…


Upgrade your Wordpress forms to collect verified addresses from New Zealand or Australia

This tutorial will show you how to collect verified addresses for EITHER New Zealand or Australia. If you are interested in enabling the widget for both countries see this post.

If you are reading this we will assume you have a Wordpress site and you want to collect addresses. The easiest setup option is to add AddressFinder to the free plugin — Contact Form 7.

Contact Form 7 is a customisable contact form creator which helps you collect data from your users. AddressFinder is an address autocomplete…


Hi, I’m Kate! I’ve been working as a web development intern at Abletech for the last two months. Recently I’ve been investigating using React together with Ruby on Rails. My task was to discover common ‘gotchas’ and figure out what it would take to use React in our next project.

As a noob with a little experience with React, and even less with Rails, I ran into a bunch of errors and lost time trying to mush info from different tutorials together until I understood. I thought I’d write a few tutorials/explanations to help other baby devs become awesome!

This…

Kate Norquay

Founder of Norquay Marketing. We help small businesses make money with Facebook advertising. I’m a proud New Zealander, obsessed with the internet and coffee

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